• Resume

    Brent Passmore

    Professional Experience

    University of Arkansas for Medical Sciences
    Little Rock, AR

    Web Manager
    (08/2016–Present)

    • Lead a team of six in an effort to streamline UAMS digital properties.
    • Responsible for redesign of UAMS Health.
    • Lead rewrite of the UAMS Health provider profile system.
    • Responsible for developing web initiatives to align department with UAMS brand.
    • Manage all UAMS websites.
    • Redesign and simplify all department websites to better reflect UAMS brand.
    • Implement training materials and knowledge base for WordPress training.
    • Implemented vanity URL redirect service to collect analytics on all marketing digital and print endeavors.
    • Implemented central email newsletter application in effort to keep UAMS newsletters on brand.
    • Established COVID-19 resource sites for internal and external audiences.
    • Lead effort to efficiently update Google My Business listings of UAMS Health locations and providers.

    Web Developer, Regional Programs
    (01/2016–08/2016)

    • Responsible for developing web initiatives to align department with UAMS brand.
    • Manage department websites.
    • Redesign and simplify department websites to better reflect UAMS brand.
    • Automate analytic reports for department’s regional areas.
    • Compare analytic reports with marketing results in an effort to discover correlations between the two.
    • Develop plan to better manage department’s social media accounts.

    Lit
    Little Rock, AR

    Principal
    (01/2015–Present)

    • Lit provides digital strategy, design and development services for small business and non-profit organizations.
    • Build and implement web services for a variety of business and non-profit organizations.

    National Education Association
    Little Rock, AR

    Director of Communications
    Arkansas Education Association
    (08/2014–06/2015)

    • Lead strategic planning efforts and managed implementation of communication strategy to position the Arkansas Education Association as a proactive association for educators in the state.
    • Responsible for strategic messaging and images that communicate association initiatives to audiences via print, web and social media.
    • Write opinion/editorial pieces, press releases and communication copy.
    • Assist with print projects as needed.
    • Assist with video projects as needed.

    Eastern New Mexico University
    Portales, NM

    Director of Communication Services
    (01/2014–08/2014)

    • Manage a team of 10 employees and nine student workers.
    • Responsible for strategic messaging and images that communicate university initiatives to audiences via print, web and social media.
    • Oversee university print shop and the production of university printing and duplication.
    • Create university website redesign emphasizing analytics and search engine optimization.
    • Manage migration to a new content management system.
    • Develop university social media strategy and oversee implementation.
    • Oversee licensing efforts at university.

    University of Central Arkansas
    Conway, AR

    Director of Web Development
    (2002–2013)

    • Responsible for developing web initiatives to coincide with university marketing.
    • Responsible for developing strategic messaging and images that communicate university initiatives to key audiences via web and social media.
    • Manage university’s website and content management system.
    • Actively maintain the university’s social media presence including Facebook, Twitter, YouTube, LinkedIn and Flickr.
    • Manage, support and provide training to ensure university server remains online.
    • Oversaw university web redesign and migration to a new content management system.
    • Developed and implemented a social media strategy for the university.
    • Worked with other university officials in preparing a crisis communication plan.
    • Worked with other university officials in preparing a visual identity guide.

    Adjunct Instructor
    (2009–2013)

    • Taught required course for mass communication majors.
    • Responsible for numerous concepts including website creation, website multimedia and web content management systems.
    • Oversaw cumulative class project implementing objectives taught throughout semester.

    Interim Director of Web Development
    (2001–2002)

    • Responsible for updating content for various department websites.
    • Created and helped execute a plan to promote university advancement efforts.
    • Managed and supported university server.
    • Responsible for training 1,500 faculty and staff to properly use server.

    Applications Programmer II
    (2000–2001)

    • Managed and supported university web server.
    • Responsible for training 1,500 faculty and staff to properly use server.
    • Helped plan, develop and implement new version of website across campus.

    Alltel
    Little Rock, AR

    Internet Server Administrator II
    (1999–2000)

    • Assisted in server management.
    • Provided customer service and support.
    • Helped plan and implement the migration of Internet services in-house at Alltel.

    Arkansas Adult Learning Resource Center
    Conway, AR

    Web Manager and Videographer
    (1997–1999)

    • Designed and developed new website for the organization.
    • Created videos of student success stories for marketing purposes.

    Education

    University of Central Arkansas
    Conway, AR

    • Bachelor of Arts in Mass Communications (2007)

    Webster University
    St. Louis, MO

    • Master of Arts in Communications Management (2010)