University of Arkansas for Medical Sciences Little Rock, AR
Web Manager (08/2016–Present)
Lead a team of six in an effort to streamline UAMS digital properties.
Responsible for redesign of UAMS Health.
Lead rewrite of the UAMS Health provider profile system.
Responsible for developing web initiatives to align department with UAMS brand.
Manage all UAMS websites.
Redesign and simplify all department websites to better reflect UAMS brand.
Implement training materials and knowledge base for WordPress training.
Implemented vanity URL redirect service to collect analytics on all marketing digital and print endeavors.
Implemented central email newsletter application in effort to keep UAMS newsletters on brand.
Established COVID-19 resource sites for internal and external audiences.
Lead effort to efficiently update Google My Business listings of UAMS Health locations and providers.
Web Developer, Regional Programs (01/2016–08/2016)
Responsible for developing web initiatives to align department with UAMS brand.
Manage department websites.
Redesign and simplify department websites to better reflect UAMS brand.
Automate analytic reports for department’s regional areas.
Compare analytic reports with marketing results in an effort to discover correlations between the two.
Develop plan to better manage department’s social media accounts.
Lit Little Rock, AR
Principal (01/2015–Present)
Lit provides digital strategy, design and development services for small business and non-profit organizations.
Build and implement web services for a variety of business and non-profit organizations.
National Education Association Little Rock, AR
Director of Communications Arkansas Education Association (08/2014–06/2015)
Lead strategic planning efforts and managed implementation of communication strategy to position the Arkansas Education Association as a proactive association for educators in the state.
Responsible for strategic messaging and images that communicate association initiatives to audiences via print, web and social media.
Write opinion/editorial pieces, press releases and communication copy.
Assist with print projects as needed.
Assist with video projects as needed.
Eastern New Mexico University Portales, NM
Director of Communication Services (01/2014–08/2014)
Manage a team of 10 employees and nine student workers.
Responsible for strategic messaging and images that communicate university initiatives to audiences via print, web and social media.
Oversee university print shop and the production of university printing and duplication.
Create university website redesign emphasizing analytics and search engine optimization.
Manage migration to a new content management system.
Develop university social media strategy and oversee implementation.
Oversee licensing efforts at university.
University of Central Arkansas Conway, AR
Director of Web Development (2002–2013)
Responsible for developing web initiatives to coincide with university marketing.
Responsible for developing strategic messaging and images that communicate university initiatives to key audiences via web and social media.
Manage university’s website and content management system.
Actively maintain the university’s social media presence including Facebook, Twitter, YouTube, LinkedIn and Flickr.
Manage, support and provide training to ensure university server remains online.
Oversaw university web redesign and migration to a new content management system.
Developed and implemented a social media strategy for the university.
Worked with other university officials in preparing a crisis communication plan.
Worked with other university officials in preparing a visual identity guide.
Adjunct Instructor (2009–2013)
Taught required course for mass communication majors.
Responsible for numerous concepts including website creation, website multimedia and web content management systems.
Oversaw cumulative class project implementing objectives taught throughout semester.
Interim Director of Web Development (2001–2002)
Responsible for updating content for various department websites.
Created and helped execute a plan to promote university advancement efforts.
Managed and supported university server.
Responsible for training 1,500 faculty and staff to properly use server.
Applications Programmer II (2000–2001)
Managed and supported university web server.
Responsible for training 1,500 faculty and staff to properly use server.
Helped plan, develop and implement new version of website across campus.
Alltel Little Rock, AR
Internet Server Administrator II (1999–2000)
Assisted in server management.
Provided customer service and support.
Helped plan and implement the migration of Internet services in-house at Alltel.
Arkansas Adult Learning Resource Center Conway, AR
Web Manager and Videographer (1997–1999)
Designed and developed new website for the organization.
Created videos of student success stories for marketing purposes.
Education
University of Central Arkansas Conway, AR
Bachelor of Arts in Mass Communications (2007)
Webster University St. Louis, MO
Master of Arts in Communications Management (2010)