Brent Passmore

Professional Experience

University of Arkansas for Medical Sciences
Little Rock, AR

Web Manager
(08/2016–Present)

  • Lead a team of six in an effort to streamline the UAMS web.
  • Responsible for redesign of UAMS Health.
  • Lead rewrite of the UAMS Health provider profile system.
  • Responsible for developing web initiatives to align department with UAMS brand.
  • Manage all UAMS websites.
  • Redesign and simplify all department websites to better reflect UAMS brand.
  • Implement training materials and knowledgebase for WordPress training.
  • Implemented vanity URL redirect service to collect analytics on all marketing digital and print endoevers.
  • Implemented central email newsletter application in effort to keep UAMS newsletters on brand.
  • Established COVID-19 resource sites for internal and external audiences.
  • Lead effort to efficiently update Google My Business listings of UAMS Health locations and providers.

Web Developer, Regional Programs
(01/2016–08/2016)

  • Responsible for developing web initiatives to align department with UAMS brand.
  • Manage department websites.
  • Redesign and simplify department websites to better reflect UAMS brand.
  • Automate analytic reports for department’s regional areas.
  • Compare analytic reports with marketing results in an effort to discover correlations between the two.
  • Develop plan to better manage department’s social media accounts.

Lit
Little Rock, AR

Principal
(01/2015–Present)

  • Lit provides digital strategy, design and development services for small business and non-profit organizations.
  • Build and implement web services for a variety of business and non-profit organizations.

National Education Association
Little Rock, AR

Director of Communications
Arkansas Education Association
(08/2014–06/2015)

  • Lead strategic planning efforts and managed implementation of communication strategy to position the Arkansas Education Association as a proactive association for educators in the state.
  • Responsible for strategic messaging and images that communicate association initiatives to audiences via print, web and social media.
  • Write opinion/editorial pieces, press releases and communication copy.
  • Assist with print projects as needed.
  • Assist with video projects as needed.

Eastern New Mexico University
Portales, NM

Director of Communication Services
(01/2014–08/2014)

  • Manage a team of 10 employees and nine student workers.
  • Responsible for strategic messaging and images that communicate university initiatives to audiences via print, web and social media.
  • Oversee university print shop and the production of university printing and duplication.
  • Create university website redesign emphasizing analytics and search engine optimization.
  • Manage migration to a new content management system.
  • Develop university social media strategy and oversee implementation.
  • Oversee licensing efforts at university.

University of Central Arkansas
Conway, AR

Director of Web Development
(2002–2013)

  • Responsible for developing web initiatives to coincide with university marketing.
  • Responsible for developing strategic messaging and images that communicate university initiatives to key audiences via web and social media.
  • Manage university’s website and content management system.
  • Actively maintain the university’s social media presence including Facebook, Twitter, YouTube, LinkedIn and Flickr.
  • Manage, support and provide training to ensure university server remains online.
  • Oversaw university web redesign and migration to a new content management system.
  • Developed and implemented a social media strategy for the university.
  • Worked with other university officials in preparing a crisis communication plan.
  • Worked with other university officials in preparing a visual identity guide.

Adjunct Instructor
(2009–2013)

  • Taught required course for mass communication majors.
  • Responsible for numerous concepts including website creation, website multimedia and web content management systems.
  • Oversaw cumulative class project implementing objectives taught throughout semester.

Interim Director of Web Development
(2001–2002)

  • Responsible for updating content for various department websites.
  • Created and helped execute a plan to promote university advancement efforts.
  • Managed and supported university server.
  • Responsible for training 1,500 faculty and staff to properly use server.

Applications Programmer II
(2000–2001)

  • Managed and supported university web server.
  • Responsible for training 1,500 faculty and staff to properly use server.
  • Helped plan, develop and implement new version of website across campus.

Alltel
Little Rock, AR

Internet Server Administrator II
(1999–2000)

  • Assisted in server management.
  • Provided customer service and support.
  • Helped plan and implement the migration of Internet services in-house at Alltel.

Education

University of Central Arkansas
Conway, AR

  • Bachelor of Arts in Mass Communications (2007)

Webster University
St. Louis, MO

  • Master of Arts in Communications Management (2010)

Conference Presentations

  • 32 Flavors and Then Some: Creative Ways to Grow Your Social Media Presence
    Council for the Advancement and Support of Education (District VIII), Feb. 15, 2012; Council for the Advancement and Support of Education (District IV), March 24, 2012; Oklahoma College Public Relations Association, July 8, 2012.
  • Beyond the Basics: Using Video to Enhance Your Message
    Council for the Advancement and Support of Education (District VIII), Feb. 15, 2013; Council for the Advancement and Support of Education (District III), Feb. 18, 2013.
  • iPhones for Advancement: A One-stop Shop
    Council for the Advancement and Support of Education (District VIII), Feb. 14, 2013.
  • Social Media and the “P” Word
    Council for the Advancement and Support of Education (District III & IV), Feb. 22, 2011; Arkansas Higher Education Web Conference, July 22, 2011; Council for the Advancement and Support of Education (District V), Dec. 13, 2011.
  • Talking Technology: Using Video to Enhance Your Marketing Message
    Arkansas Higher Education Web Conference, July 23, 2010.
  • You Have an iPhone, Now What?
    Council for the Advancement and Support of Education (District IV), March 25, 2013; Council for the Advancement and Support of Education (District VI), Jan 6. 2012; Higher Ed Web (National), Oct. 10, 2012.
  • You’re Shooting Video on an iPhone?
    Higher Ed Web (Arkansas), July 27, 2012; EduWebConference, July 30, 2012; Higher Ed Web (National), Oct. 10, 2012.

Community and Professional Involvement

  • Founding member of HighEdWeb Association
  • Arkansas Higher Education Web Conference Chair (2012)
  • Arkansas Higher Education Web Conference Committee (2010-2016)
  • CASE District IV Board of Directors (2004-2005; 2010-2017)
  • CASE District IV Conference Committee (2003, 2006, 2010-2018)
  • University of Central Arkansas Strategic Thinking Initiative Committee (2006)
  • University of Central Arkansas Staff Senate President (2005-2006)
  • University of Central Arkansas Staff Senate (2004-2006; 2010-2011)